Agenda
Amsterdam
     
8:30-9:30 Registration
9:30-9:40 Welcome
Sylvia Jensen, Oracle Marketing Cloud
9:40-10:15 Modern Marketing Creates Ideal Customers (and Revenue!)
Arne Petersen, Oracle Marketing Cloud
10:15-11:00 Making Marketing Thrive in the Age of the Customer
Peter O'Neill, Forrester Research
     
11:00-11:30 Networking Break
   
  TRACK SESSIONS
  Marketing Execution Marketing Transformation
11:30-12:00 B2B Display Advertising Can Covert Supsects to Buyers
David Johnson, Oracle Marketing Cloud
Customer Presentation
Alex Ballering, NXP Semiconductors
     
12:00-12:30 Content Is Data
Lee Jorgenson, Oracle
Real to Ideal: Truly Knowing the Customer
Isabel Chetta, Oracle Marketing Cloud
     
12:30-13:30 Networking Lunch
     
13:30-14:00 Sublime data meets rich content – Maximising the Appcloud
Adrian Mills, CRM Technologies
Feed Your Sales Team More than TOFU (Top of the Funnel)
Kate Lacey, LeadFabric
     
14:00-14:30 Modern Marketing Maturity Model: What level are you?
Adrian Chang, Oracle Marketing Cloud
Content in Context: 24/7 Cross-channel Marketing
David Johnson, Oracle Marketing Cloud
     
14:30-15:15 Networking Break
     
15:15-15:45 Customer Presentation
Abdul Hamid Ebrahim, Zamir Telecom Ltd.
Taking Advantage of the Hidden Sales Cycle with Sales and Marketing Alignment
Mark Emmett, Trustpilot
     
15:45-16:15 Socially-Enabled Modern Marketing
Richard Beattie, Oracle
Quantify to Justify:
Data Driven Accountability for Marketing
Eloqua University Presenter, Oracle Marketing Cloud
     
16:15-16:00 Break
16:00-17:10 Closing Keynote
17:10-18:00 Reception and Networking
18:00 Event Ends
     
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