Amsterdam

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Tour Details:

Place:

Hotel Pulitzer
Prinsengracht 315-331
1016 GZ, Amsterdam

Date:
27 March 2014

Time:
8:30 – 18:00


Speakers:
Host:
Sylvia Jensen
Director of EMEA Marketing
Oracle Marketing Cloud

Keynote Speaker:
Arne Petersen
Senior Sales Director Social & Marketing Cloud
Oracle

Keynote Speaker:
Peter O'Neill
Vice President, Principal Analyst
Forrester Research


Questions?
Print the Agenda?


The Modern Marketing Tour is headed your way!
Join us to share best practices, network with other Modern Marketers and take back strategies for success. We hope you can join us - and remember, the Modern Marketing Tour is entirely free to attend!


What's in it for you?
  • Marketing Execution Track for marketing managers and directors focused on process, operations and execution.

  • Marketing Transformation Track for marketing executives focused on strategy and orchestration.

  • 5 inspiring customer success stories

  • Network with your local peers

  • Hands-on product demos


Agenda
     
8:30-9:30 Registration
9:30-9:40 Welcome
Sylvia Jensen, Oracle Marketing Cloud
9:40-10:15 Modern Marketing Creates Ideal Customers (and Revenue!)
Arne Petersen, Oracle Marketing Cloud
10:15-11:00 Making Marketing Thrive in the Age of the Customer
Peter O'Neill, Forrester Research
     
11:00-11:30 Networking Break
   
  TRACK SESSIONS
  Marketing Execution Marketing Transformation
11:30-12:00 B2B Display Advertising Can Covert Supsects to Buyers
David Johnson, Oracle Marketing Cloud
Customer Presentation
Alex Ballering, NXP Semiconductors
     
12:00-12:30 Content Is Data
Lee Jorgenson, Oracle
Real to Ideal: Truly Knowing the Customer
Isabel Chetta, Oracle Marketing Cloud
     
12:30-13:30 Networking Lunch
     
13:30-14:00 Sublime data meets rich content – Maximising the Appcloud
Adrian Mills, CRM Technologies
Feed Your Sales Team More than TOFU (Top of the Funnel)
Kate Lacey, LeadFabric
     
14:00-14:30 Modern Marketing Maturity Model: What level are you?
Adrian Chang, Oracle Marketing Cloud
Content in Context: 24/7 Cross-channel Marketing
David Johnson, Oracle Marketing Cloud
     
14:30-15:15 Networking Break
     
15:15-15:45 Customer Presentation
Abdul Hamid Ebrahim, Zamir Telecom Ltd.
Taking Advantage of the Hidden Sales Cycle with Sales and Marketing Alignment
Mark Emmett, Trustpilot
     
15:45-16:15 Socially-Enabled Modern Marketing
Richard Beattie, Oracle
Quantify to Justify:
Data Driven Accountability for Marketing
Eloqua University Presenter, Oracle Marketing Cloud
     
16:15-16:30 Break
16:30-17:10 Closing Keynote
17:10-18:00 Reception and Networking
18:00 Event Ends
     




The Modern Marketing Tour is Sponsored by:







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